Apple – $3 billion deal for Beats Electronics

Project Description

Apple, $3 billion deal for Beats Electronics gives it a music-streaming service and a maker of high-end headphones. It’s also something of an acqui-hire: rap star Dr. Dre and music mogul Jimmy Iovine are joining the company.

Their titles: “Jimmy” and “Dre.”

It’s a full-time gig for Mr. Iovine, who is leaving his post as chairman of Vivendi’s Interscope Records. Dre, whose real name is Andre Young, will continue to produce music but do “as much as it takes” for Apple. (No word on whether that includes creating and posting any Instagram videos.)

Publisher details

Client: wsj

Tags: Business, Celebs, Entertainment, Music, Tech

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